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Marketing in the age of addictions

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BusinessLine Here are recent news reports from four different parts of the world: In Bengaluru, a man was admitted to hospital for de-addiction from Netflix. This is India’s first reported medical case of Netflix addiction. The man had been watching it for ove... More »

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Classic vintage advertising — why old is gold

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BusinessLine Recently, I was called upon to inaugurate an exhibition on vintage Tata advertising campaigns, at the Tata Central Archives in Pune. The exhibition showcased a wide range of advertisements released by Tata brands, dating back to over 100 years ago... More »

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Marathon musings – Business Line

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BusinessLine I ran in my first ever marathon race last month. This was at the Tata Mumbai Marathon 2018. Actually, I ran the timed 10 km race at this event, rather than the full or half marathons, which are still somewhat beyond my grasp. I made it to the fini... More »

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What your H.O.S.T predicts for 2018

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BusinessLine Four key trends that marketers should watch out for, in the New Year The year 2018 is the Chinese Year of the Dog, which astrologers say will be a fantastic year for some people, and a really scary year for others. It will surely be a fantastic ye... More »

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Hotels soften their stance | Business Line

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BusinessLine From Tapestry Collection to Tajness, hoteliers seem to be moving away from rigid brand standards Earlier this year, global hospitality company Hilton debuted a new brand – Tapestry Collection. With this addition Hilton – which boasts brands such a... More »