Writer

Shuchi Bansal

23 posts

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Health food firms sprout in a fitness conscious India

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Shuchi Bansal Suhasini Sampath, chief operating officer of Bengaluru-based Sproutlife Foods, says India’s health food market may be coming of age. In 2015, when she started the company with her sister, Anindita, and made nutrition bars for people working out i... More »

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Trai’s attempt to review tariffs raises concerns

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Shuchi Bansal A few days ago, broadcaster Discovery Communications filed a writ petition in the Delhi high court against the Telecom Regulatory Authority of India’s (Trai’s) new consultation paper on tariffs regarding broadcasting and cable services. The petit... More »

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New Ad Bill set to affect celebrity endorsement biz

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Shuchi Bansal With her spectacular win at the World Championships, ace shuttler P.V. Sindhu is set to see her brand endorsement fee soar. However, celebrities like her will have to be doubly sure of the kind of ads they do thanks to the new Consumer Protection... More »

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Why top retailers are betting big on private labels

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Shuchi Bansal Earlier this month, beauty e-tailer Nykaa launched a new range of nail paints and lipsticks in collaboration with Indian fashion designer Masaba Gupta under its own private label. Although Nykaa.com is a multi-brand platform offering both Indian ... More »

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Do brands pay too much for Indian cricket team?

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Shuchi Bansal Last fortnight, Bengaluru-based education and learning app Byju’s, owned by Think and Learn Pvt. Ltd, replaced Oppo India as the official sponsor of the Indian cricket team. Byju’s will sponsor the team beginning 5 September up to 31 March, 2022.... More »

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Keeping up with the consumer of the future

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Shuchi Bansal A few days ago, Jagdish N. Sheth, Charles H. Kellstadt chair of marketing in the Goizueta Business School at Emory University, US, was in India to attend a book launch and participate in a panel discussion organized by Pearson India on changing c... More »

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Consumer demand helps low sugar goods take off

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Shuchi Bansal Sugar is the new tobacco, as they say. However, it is now that the companies are seriously waking up to the challenges of a more educated consumer who is looking for low-calorie products in view of the rising incidence of obesity and diabetes. Re... More »

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Streaming sites see content costs surge

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Shuchi Bansal Global media reports have claimed that American streaming giant Netflix will spend $15 billion on content alone in 2019. While the company gives no separate figures on the programming expenditure in India, it had earlier stated that Netflix India... More »

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It’s time brands did more for the LGBTQ+ community

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Shuchi Bansal In its new advertisement for India, American online home-sharing firm Airbnb features two young women, a couple, who are travelling across the world with comfortable Airbnb stays. The commercial has been launched during the Pride Month in June ob... More »

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Is video streaming at an inflection point in India?

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Shuchi Bansal Three recent research reports by different organizations have painted a very glitzy picture of India’s video streaming potential. For starters, media agency Zenith predicts that by 2021 Indian consumers will spend 79 minutes per day on mobile int... More »

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How Startups are changing the way India buys meat

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Shuchi Bansal Deepanshu Manchanda, co-founder and chief executive officer, Zappfresh, the four-year-old online store for fresh meat, says you have to be a meat eater to understand the problems one faces when buying meat in India. And, that is precisely why he ... More »

Value retailers tap fashion-savvy small towns

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Shuchi Bansal J .P. Shukla, co-founder and chief executive officer of 1-India Family Mart, a retail chain present in small towns, says value retail is in his DNA. Shukla is not exaggerating. He was part of the founding team at Vishal Mega Mart—the value retail... More »