Writer

Shuchi Bansal

15 posts

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It’s time brands did more for the LGBTQ+ community

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Shuchi Bansal In its new advertisement for India, American online home-sharing firm Airbnb features two young women, a couple, who are travelling across the world with comfortable Airbnb stays. The commercial has been launched during the Pride Month in June ob... More »

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Is video streaming at an inflection point in India?

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Shuchi Bansal Three recent research reports by different organizations have painted a very glitzy picture of India’s video streaming potential. For starters, media agency Zenith predicts that by 2021 Indian consumers will spend 79 minutes per day on mobile int... More »

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How Startups are changing the way India buys meat

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Shuchi Bansal Deepanshu Manchanda, co-founder and chief executive officer, Zappfresh, the four-year-old online store for fresh meat, says you have to be a meat eater to understand the problems one faces when buying meat in India. And, that is precisely why he ... More »

Value retailers tap fashion-savvy small towns

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Shuchi Bansal J .P. Shukla, co-founder and chief executive officer of 1-India Family Mart, a retail chain present in small towns, says value retail is in his DNA. Shukla is not exaggerating. He was part of the founding team at Vishal Mega Mart—the value retail... More »

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Akshay Kumar’s brand equity unaffected

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Shuchi Bansal Consumer insights firm TRA Research on Monday released a report that ranked celebrities across cinema, sports, and business based on trust among fans and followers. Film star Amitabh Bachchan ranked number one among Most Trusted Personalities, fo... More »

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What the urban millennials are eating at work

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Shuchi Bansal A research by Sodexo, a global food and facilities management company with a significant presence in India, studied food habits of urban millennial consumers in India, China and Australia. The study was a mix of qualitative and quantitative resea... More »

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Chaos owing to Trai’s tariff order continues

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Shuchi Bansal A driver living in East Delhi’s Vinod Nagar probably sums up the impact of the new tariff order by the Telecom Regulatory Authority of India (Trai) on the television consumer, when he says that his monthly cable bill of ₹300 remains the same, but... More »

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Consumers slow to adopt digital news paywalls

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Shuchi Bansal Ran Buck, senior vice-president of global revenue at the content discovery platform Taboola, loves India. He is especially fond of “masala chai” that Indian hotels offer. His connection with the country is five years old, when he started coming h... More »