Writer

Shuchi Bansal

29 posts

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Upheaval marked entertainment and media sector

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Shuchi Bansal The media and entertainment sector was in a flux in 2019 owing to several developments that had a deep impact on the industry. Notable among them were the implementation of the Telecom Regulatory Authority of India’s (Trai’s) new tariff order (NT... More »

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Technology vital to success of video streaming firms

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Shuchi Bansal When Shailesh Prakash, chief information officer and executive vice-president of digital product development at The Washington Post, spoke to Mint on the sidelines of a newspaper conference in New Delhi last month, he underlined the importance of... More »

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Can Salman Khan connect with Pepsi consumers?

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Shuchi Bansal Beverage and snacks maker PepsiCo. India Holdings plans to build its flagship cola brand, Pepsi, with Bollywood star Salman Khan in the coming year. In a surprising announcement on Tuesday, the company said that it will build further on its ‘Har ... More »

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Decoding the proposed alliance of Sony, RIL’s TV18

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Shuchi Bansal A Bloomberg news report dropped a bombshell last fortnight when it said that two big broadcasting companies, Japanese giant Sony Corp. and Mukesh Ambani-owned Network18 Media and Investments Ltd, are coming together in the Indian market. Later, T... More »

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Male grooming segment comes of age in india

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Shuchi Bansal When 26-year-old Purdue University alumnus Gurumukh Uttamchandani decided to join his father’s electrical goods business (the Syska group) in 2017, he drove the company’s expansion into personal grooming products because he wanted to connect with... More »

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Govt relents on self-regulation in OTT platforms

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Shuchi Bansal The burgeoning viewers and content producers for over-the-top (OTT) video streaming platforms such as Hotstar, Amazon Prime Video and Netflix can relax. The government is no longer in a mood to come after the bold or politically sensitive content... More »

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Health food firms sprout in a fitness conscious India

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Shuchi Bansal Suhasini Sampath, chief operating officer of Bengaluru-based Sproutlife Foods, says India’s health food market may be coming of age. In 2015, when she started the company with her sister, Anindita, and made nutrition bars for people working out i... More »

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Trai’s attempt to review tariffs raises concerns

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Shuchi Bansal A few days ago, broadcaster Discovery Communications filed a writ petition in the Delhi high court against the Telecom Regulatory Authority of India’s (Trai’s) new consultation paper on tariffs regarding broadcasting and cable services. The petit... More »

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New Ad Bill set to affect celebrity endorsement biz

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Shuchi Bansal With her spectacular win at the World Championships, ace shuttler P.V. Sindhu is set to see her brand endorsement fee soar. However, celebrities like her will have to be doubly sure of the kind of ads they do thanks to the new Consumer Protection... More »

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Why top retailers are betting big on private labels

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Shuchi Bansal Earlier this month, beauty e-tailer Nykaa launched a new range of nail paints and lipsticks in collaboration with Indian fashion designer Masaba Gupta under its own private label. Although Nykaa.com is a multi-brand platform offering both Indian ... More »

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Do brands pay too much for Indian cricket team?

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Shuchi Bansal Last fortnight, Bengaluru-based education and learning app Byju’s, owned by Think and Learn Pvt. Ltd, replaced Oppo India as the official sponsor of the Indian cricket team. Byju’s will sponsor the team beginning 5 September up to 31 March, 2022.... More »

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Keeping up with the consumer of the future

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Shuchi Bansal A few days ago, Jagdish N. Sheth, Charles H. Kellstadt chair of marketing in the Goizueta Business School at Emory University, US, was in India to attend a book launch and participate in a panel discussion organized by Pearson India on changing c... More »